Believe it or not, Twitter is faster than a rocket!

Recently, I have been coming across an uncertain phenomenon on twitter. Twitter is acting as a perfect ground for breaking the news from around the world. Be it news related to politics, sports, entertainment or technology, twitter acts as the breaking ground for disseminating information within seconds. The most recent incident I came across was the story of yet another Malaysian Airline flight MH192 flying in pretty unusual and surprising flight path. Someone or other was tweeting about even the slightest change in the flight path which apparently is visible live on one of the websites. Interesting much! This twitter phenomenon has often put me into deep thoughts about the future of these social media websites. Will it soon replace news channels and make newspaper and news channels obsolete in the lives of people? My this thought has further been strengthened when I came across few articles regarding Facebook’s plan to be a newspaper. Well, this has reference to its the ‘only-exists-in-US-app’ Paper but still the speed with which news appear on social media is surprising. No wonder why you would not find any newspaper or news channel not active on social media and lately not picking up stories from twitter or Facebook.

All this may not be much of a problem for people around the world (in fact, it is a boon for everyone 😀 ) but it can possess many problem to many businesses around the world. This particular phenomenon has a peculiar feature as well.

Talk less, listen more! Speak less, speak wise!

With rapidly increasing online space, consumers are finding new venues to share their thoughts, feelings, views about products, services, experiences, etc. This trend has made the task of managing their brands extensively difficult for companies. What is generated in these social spaces or forums is referred as user generated content (UGC). UGC is the next big thing that businesses across industries are paying special attention on as a part of their customer-focused-approach. UGC is usually of two types: