Recently, I have been coming across an uncertain phenomenon on twitter. Twitter is acting as a perfect ground for breaking the news from around the world. Be it news related to politics, sports, entertainment or technology, twitter acts as the breaking ground for disseminating information within seconds. The most recent incident I came across was the story of yet another Malaysian Airline flight MH192 flying in pretty unusual and surprising flight path. Someone or other was tweeting about even the slightest change in the flight path which apparently is visible live on one of the websites. Interesting much! This twitter phenomenon has often put me into deep thoughts about the future of these social media websites. Will it soon replace news channels and make newspaper and news channels obsolete in the lives of people? My this thought has further been strengthened when I came across few articles regarding Facebook’s plan to be a newspaper. Well, this has reference to its the ‘only-exists-in-US-app’ Paper but still the speed with which news appear on social media is surprising. No wonder why you would not find any newspaper or news channel not active on social media and lately not picking up stories from twitter or Facebook.
All this may not be much of a problem for people around the world (in fact, it is a boon for everyone :D ) but it can possess many problem to many businesses around the world. This particular phenomenon has a peculiar feature as well. These content and news are often broke by the user. These content referred to as User Generated Content in core marketing terms, has the power of building brands and also diluting brands in very short span of time. For businesses, it is as important to monitor the social media spaces as much it is for them to carry out marketing campaigns via social media channels. It is not unusual for a regular twitter users to come across a product, brand or a person being ripped off completely by other users. Its effect, damaging the brand image! That is why I say “Talk less, listen more! Speak less, speak wise!“. All this has made the monitoring of social media content an integral part of brand building exercise. Many social media monitoring tools and sentiment analysis tools are out there which helps the businesses monitor and analyse what is being talked about their brand. The popularity of these tools is on the rise with every passing day.
So no matter if news channel and news papers start being obsolete but businesses need to update their strategies to be successful and maintain their brand image. BTW did u come across that tweet which had a selfie of an astronaut just before reaching mars? See I told you Twitter is faster than a rocket! ;)
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